Attraction Marketing Excellence Means Capturing Your Heart
© Lee Wise All rights reserved

You will hear me say in the video below on this subject, that it’s extremely important — or something to that effect.

I want to expand up on that just a bit here. It’s important because I see the essence of good, professional attraction marketing as always working toward the goal of “heart to heart” communication with our audience.

We look for ways to share who we are as persons with those who may be appreciate and identify with what we are marketing or communicating that we truly want them to heat.

In other words, we attempt to begin or continue a “heart to heart” relationship at some level.  This establishes a relationship, opens the door for building additional trust, and of course can lead to a long term relationship with and audience that are, at varying levels, friends.

Watch the video below.  Take notes.  And make comments if you like.

Quick: Strive For Three “Take Aways” From This Post and Ask…

1. Have I noticed anything on the heart level that I should respond to?
2. Looking in my recent past, what has captured my heart?  Have I recorded it in a journal where I could go back, “pull it up,” and use it to express “who I am” in any marketing setting?
3. Do I have any immediate impression after watching this video that I should note?

May you continue to be blessed in your attraction marketing — and personal life — journey!

Enjoy the day,

Lee

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Attraction Marketing Excellence Means
Learning The Power Of “Story”

Reading this in a recent post got my attention:

“Folks, I branded myself, built my website, managed the newsletter and then made HUGE MONEY in direct sales – while working 40 hours per week as a high school science teacher!”

Taken from Melanie’s post entitled “What does this Woman know about the power of persistence?,” I learned several lessons in my journey to discover and practice more about excellence in my journey of attraction marketing.

Two Immediate Lessons

The power of a personally based, well written:

1. Title
2. And “Summary-leading-to-action” sentence. (Isn’t that a great sentence? Totally motivating.)

Several Additional Lessons About The Power of “Story”

• “Personal” is always good — if it’s a good story and if it’s told well.
• Transparencey — with control — is very good. Transparency out of control is what? Answer: disaster.
• The importance of reflecting the whole idea of “being real.” In sharing her ups and downs (and somewhat in-betweens), I felt like: “real person, real journey, not fake.”
• Links included in the post without being a totally annoying link overkill in the process! Enough to take not of them and possibly arouse curiosity, but stopping very short of annoying.
• A well designed sequence within the framework of the story.

And Speaking Of A “Well Designed Sequence,” Here’s The Sequence

1. Saying how things “were.”
2. Moving from there to “how things began to change.”
3. Then on to “how things are now.”
4. And finally “here’s how to see if we could be a team” (i.e. the invitation).

Your Turn… What Will You “Take Away?”

What will you take away from this short review of important aspects to consider when telling our stories for the purpose of making and impact or creating a favorable response on the part of the hear(s)?  Make it happen: record on your own or think through three ideas now.

1.

2.

3.

Where could you tell your story?

Where should you tell part of your story?

If told, is your story sequenced properly revealing excellence in marketing?

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© Lee Wise All rights reserved. You may freely distribute this brief article. The copyright and this resource box must be included.

Step by Step Help, Excellent Guides, and Hands On Learning makes Renegade Professional a home run resource for you! Catch why I value this resource here –> http://attractionmarketingexcellence.com

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